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Charm Boutique
"Shop Charm"
About Us
Charm Boutique has been the premier woman's clothing boutique in Gulf Shores, AL, since 2008. From dresses & tops to jewelry & handbags, Charm Boutique offers a wide variety of clothing and accessories. We took forward to providing customers in south Alabama and northwest Florida with an elevated shopping experience. Our inventory changes seasonally to keep up with current trends and styles. Stop by Charm Boutique for all your fashion needs!
Areas Served
Escambia County, AL | Baldwin County, AL | Conecuh County, AL | Mobile County, AL | Clarke County, AL | Monroe County, AL | Washington County, FL | Escambia County, FL | Okaloosa County, FL | Santa Rosa County, FL | Jackson County, MS
Our Professional Associations
- Chamber of Commerce
What We Offer
Our Specialties include:
- Young Contemporary Fashion
Our Services include:
- Personal Stylist
- Personal Shopper
- Free Shipping
- Fashion Consultation
- Dog Friendly
Our Brands include:
- Karlie Clothes
- Vervet Denim
- Flying Monkey Denim
- Articles of Society Denim
- Glam Apparel
- Steve Madden
- Recycled Karma
- KLD
- Sadie an Sage
- Sage the Label
Our Products include:
- Blouses
- Jumpers
- Handbags
- Clutches
- Dresses
- Women's Hats
- Ready To Wear Items
- Tote Bags
- Denim
- Beach Coverup
- Sling Bag
- Shorts
- Rompers
- Fanny Packs
- Jean Shorts
- Pants
- Resort Wear
- Crossbody Bags
- Maxi Dress
- Athletic Leisure Wear
- Cocktail Wear
- Game Day Wear
- Plus Sizes
- Women Belts
- Costume Jewelry Bracelets
- Necklaces
- Earrings
- Skorts
- Women Shoes
- Sundresses
- Casual Blouses
- Evening Blouses
- Date Night Attire
- Bralettes
- Crop Tops
- Vegan Leather
- Bags
- Jackets
- Sweaters
- Leggings
- Sweatshirts
- Wristlet Bags
- Denim Jeans
- Sandals
- Boots
- Sneakers
- Wedges
Testimonials
On 4/12/2024
sub crab
had this to say:
My older sister worked here and then store is always super clean and they are always friendly and kind and caring
On 3/9/2024
Rachel O.
had this to say:
I love Charm, I have been shopping here for years. Jana always has the best clothes, great quality and prices. Jana is such a sweet person and has great employees. it's always a joy to shop at Charm.
Rachel Osborn
On 5/19/2023
Tyler Finkelstein
had this to say:
Beautiful store! Haleigh was very kind and was so helpful! Highly recommend!
On 4/27/2023
Robin VanSickler
had this to say:
Shopping at Charm is a must!
It’s my one and only! It’s our go to place for every holiday. Birthday gifts, Christmas, or just wanting to feel cute!
Testimonial written by Robin VanSickler on this site.
On 4/6/2023
Madison Engle
had this to say:
Such a cute boutique! They have the best selection of clothes, and the sweetest staff! Not to mention you can’t beat the prices! Haleigh helped me with anything I needed. Will definitely be back!
Contact Us
Charm Boutique
1545 Gulf Shores Parkway Gulf Shores, AL 36542
Phone: (251) 948-3500
Email: charmgulfshores
Located on Hwy 59 and Fort Morgan Rd, next to Rouses Grocery Store
Where To Find Us
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Payment Types Accepted
Personal Checks, Discover, American Express, Debit Cards, Cash, MasterCard, Visa, PayPal, Apple Pay, Android Pay
Our Hours
Holiday Hours May Vary. Please Call For Details.
Monday: 10:00 AM - 6:00 PM
Tuesday: 10:00 AM - 6:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 6:00 PM
Saturday: 10:00 AM - 6:00 PM
Sunday: Open 12PM-5PM during Summer
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