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Name: Charm Boutique
Telephone: (251) 948-3500

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Charm Boutique

"Shop Charm"

About Us

Charm Boutique has been the premier woman's clothing boutique in Gulf Shores, AL, since 2008. From dresses & tops to jewelry & handbags, Charm Boutique offers a wide variety of clothing and accessories. We took forward to providing customers in south Alabama and northwest Florida with an elevated shopping experience. Our inventory changes seasonally to keep up with current trends and styles. Stop by Charm Boutique for all your fashion needs!

Areas Served

Our Professional Associations

Chamber of Commerce

What We Offer

Our Specialties include:

Young Contemporary Fashion

Our Services include:

Personal Stylist
Personal Shopper
Free Shipping
Fashion Consultation
Dog Friendly

Our Brands include:

Karlie Clothes
Vervet Denim
Flying Monkey Denim
Articles of Society Denim
Glam Apparel
Steve Madden
Recycled Karma
KLD
Sadie and Sage
Sage the Label
River and Sky
Vintage Havana

Our Products include:

Blouses
Jumpers
Handbags
Clutches
Dresses
Women's Hats
Ready To Wear Items
Tote Bags
Denim
Beach Coverup
Sling Bag
Shorts
Rompers
Fanny Packs
Jean Shorts
Pants
Resort Wear
Crossbody Bags
Maxi Dress
Athletic Leisure Wear
Cocktail Wear
Game Day Wear
Plus Sizes
Women Belts
Costume Jewelry Bracelets
Necklaces
Earrings
Skorts
Women Shoes
Sundresses
Casual Blouses
Evening Blouses
Date Night Attire
Bralettes
Crop Tops
Vegan Leather
Bags
Jackets
Sweaters
Leggings
Sweatshirts
Wristlet Bags
Denim Jeans
Sandals
Boots
Sneakers
Wedges
sunglasses
Trucker Hats

Testimonials

On 9/30/2024 Lori Junkins had this to say:
We stumbled across this boutique today and had a great shopping experience! Glenellen was an absolute delight and was super helpful. She was wearing the cutest outfit and when we complimented her on it, she showed us where to find it in the shop. I tried it on and it was so soft, comfortable, and flattering I decided to buy it. Can’t wait to wear it!

On 9/5/2024 Maureen Young had this to say:
I love shopping Charm in Gulf Shores! They have the cutest clothes and jewelry. They are always helpful when shopping for great gifts. Jana and her staff are wonderful!

On 5/24/2024 Kristie Wheeles had this to say:
We love shopping here! They always have the cutest outfits. Friendly staff!

On 4/12/2024 sub crab had this to say:
My older sister worked here and then store is always super clean and they are always friendly and kind and caring

On 3/9/2024 Rachel O. had this to say:
I love Charm, I have been shopping here for years. Jana always has the best clothes, great quality and prices. Jana is such a sweet person and has great employees. it's always a joy to shop at Charm. Rachel Osborn

Contact Us

Charm Boutique
1545 Gulf Shores Parkway Gulf Shores, AL 36542
Phone: (251) 948-3500
Email: charmgulfshores@yahoo.com

Located on Hwy 59 and Fort Morgan Rd, next to Rouses Grocery Store

Where To Find Us

Payment Types Accepted

Personal Checks, Discover, American Express, Debit Cards, Cash, MasterCard, Visa, PayPal, Apple Pay, Android Pay

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 6:00 PM
Tuesday: 10:00 AM - 6:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 6:00 PM
Saturday: 10:00 AM - 6:00 PM
Sunday: Open 12PM-5PM during Summer

News

🎉 Join us at Charm Boutique to celebrate our 16th Anniversary! 🎈 Save the date for June 20th from 2-6:00 and enjoy our Lid Collective Girls Pop-up event. Customize your own Trucker hat and step into summer in style! See you there! #CharmBoutique #16thAnniversary #SummerCelebration 🌞🧢