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Name: Charm Boutique
Telephone: (251) 948-3500

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Charm Boutique

"Shop Charm"

About Us

Charm Boutique has been the premier women’s clothing boutique in Gulf Shores, Alabama, since 2008. We proudly serve customers across South Alabama and Northwest Florida with a curated selection of stylish apparel and accessories. From fashionable dresses and tops to unique jewelry and handbags, Charm Boutique offers an elevated shopping experience for women who value quality and personal style. Our inventory updates seasonally to reflect current fashion trends, ensuring there’s always something new to explore. Whether you're refreshing your wardrobe or searching for the perfect gift, our friendly and knowledgeable team is here to help. Visit Charm Boutique in Gulf Shores for all your fashion needs. For more information, call 251-948-3500.

Areas Served

Our Professional Associations

Chamber of Commerce

What We Offer

Our Specialties include:

Young Contemporary Fashion

Our Services include:

Personal Stylist
Personal Shopper
Free Shipping
Fashion Consultation
Dog Friendly

Our Brands include:

Karlie Clothes
VERVET Denim
Flying Monkey Denim
Judy Blue Denim
Glam Apparel
Steve Madden
Recycled Karma
KLD
Sadie and Sage
Sage the Label
Vintage Havana
Wishlist
Isea Sunglasses
Friday Feelin Trucker Hats

Our Products include:

Blouses
Jumpers
Handbags
Clutches
Dresses
Women's Hats
Ready To Wear Items
Tote Bags
Denim
Beach Coverup
Sling Bag
Shorts
Rompers
Fanny Packs
Jean Shorts
Pants
Resort Wear
Crossbody Bags
Maxi Dress
Athletic Leisure Wear
Cocktail Wear
Game Day Wear
Plus Sizes
Women Belts
Costume Jewelry Bracelets
Necklaces
Earrings
Skorts
Women Shoes
Sundresses
Casual Blouses
Evening Blouses
Date Night Attire
Bralettes
Crop Tops
Vegan Leather
Bags
Jackets
Sweaters
Leggings
Sweatshirts
Wristlet Bags
Denim Jeans
Sandals
Boots
Sneakers
Wedges
Sunglasses
Trucker Hats

Testimonials

On 2/14/2025 India Parson had this to say:
Great store. They always have the cutest outfits and accessories. If you’re ever down this way, you should definitely check them out.

On 9/30/2024 Lori Junkins had this to say:
We stumbled across this boutique today and had a great shopping experience! Glenellen was an absolute delight and was super helpful. She was wearing the cutest outfit and when we complimented her on it, she showed us where to find it in the shop. I tried it on and it was so soft, comfortable, and flattering I decided to buy it. Can’t wait to wear it!

On 9/5/2024 Maureen Young had this to say:
I love shopping Charm in Gulf Shores! They have the cutest clothes and jewelry. They are always helpful when shopping for great gifts. Jana and her staff are wonderful!

On 5/24/2024 Kristie Wheeles had this to say:
We love shopping here! They always have the cutest outfits. Friendly staff!

On 4/12/2024 sub crab had this to say:
My older sister worked here and then store is always super clean and they are always friendly and kind and caring

Contact Us

Charm Boutique
1545 Gulf Shores Parkway Gulf Shores, AL 36542
Phone: (251) 948-3500
Email: charmgulfshores@yahoo.com

Located on Hwy 59 and Fort Morgan Rd, next to Rouses Grocery Store

Where To Find Us

Payment Types Accepted

Personal Checks, Discover, American Express, Debit Cards, Cash, MasterCard, Visa, PayPal, Apple Pay, Android Pay

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 6:00 PM
Tuesday: 10:00 AM - 6:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 6:00 PM
Saturday: 10:00 AM - 6:00 PM
Sunday: 12:00 PM - 5:00 PM Open 12PM-5PM during Summer

News

Charm Boutique wishes everyone a Happy Memorial Day! As we take this time to honor and remember, please note we will be closed on Monday, May 26th. Exciting news—our new summer hours have arrived! Visit us Monday to Saturday from 10:00 AM to 6:00 PM, and Sunday from 12:00 PM to 5:00 PM. Hope to see you soon for all your summer fashion needs! 👗☀️ #MemorialDay #SummerHours #ShopLocal

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