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Charm Boutique

"Shop Charm"

About Us

Charm Boutique has been the premier women’s clothing boutique in Gulf Shores, Alabama, since 2008. We proudly serve customers across South Alabama and Northwest Florida with a curated selection of stylish apparel and accessories. From fashionable dresses and tops to unique jewelry and handbags, Charm Boutique offers an elevated shopping experience for women who value quality and personal style. Our inventory updates seasonally to reflect current fashion trends, ensuring there’s always something new to explore. Whether you're refreshing your wardrobe or searching for the perfect gift, our friendly and knowledgeable team is here to help. Visit Charm Boutique in Gulf Shores for all your fashion needs. For more information, call 251-948-3500.


Areas Served

Escambia County, AL | Baldwin County, AL | Conecuh County, AL | Mobile County, AL | Clarke County, AL | Monroe County, AL | Washington County, FL | Escambia County, FL | Okaloosa County, FL | Santa Rosa County, FL | Jackson County, MS

Our Professional Associations


What We Offer

Our Specialties include:

Our Services include:

Our Brands include:

Our Products include:


Testimonials

On 2/14/2025 India Parson had this to say:
Great store. They always have the cutest outfits and accessories. If you’re ever down this way, you should definitely check them out.

On 9/30/2024 Lori Junkins had this to say:
We stumbled across this boutique today and had a great shopping experience! Glenellen was an absolute delight and was super helpful. She was wearing the cutest outfit and when we complimented her on it, she showed us where to find it in the shop. I tried it on and it was so soft, comfortable, and flattering I decided to buy it. Can’t wait to wear it!

On 9/5/2024 Maureen Young had this to say:
I love shopping Charm in Gulf Shores! They have the cutest clothes and jewelry. They are always helpful when shopping for great gifts. Jana and her staff are wonderful!

On 5/24/2024 Kristie Wheeles had this to say:
We love shopping here! They always have the cutest outfits. Friendly staff!

On 4/12/2024 sub crab had this to say:
My older sister worked here and then store is always super clean and they are always friendly and kind and caring


Contact Us

Charm Boutique
1545 Gulf Shores Parkway Gulf Shores, AL 36542
Phone: (251) 948-3500
Email: charmgulfshores@yahoo.com

Located on Hwy 59 and Fort Morgan Rd, next to Rouses Grocery Store

Where To Find Us

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Payment Types Accepted

Personal Checks, Discover, American Express, Debit Cards, Cash, MasterCard, Visa, PayPal, Apple Pay, Android Pay

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 6:00 PM
Tuesday: 10:00 AM - 6:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 6:00 PM
Saturday: 10:00 AM - 6:00 PM
Sunday: 12:00 PM - 5:00 PM Open 12PM-5PM during Summer


News

🎉 Join us in celebrating Charm Boutique's 17th Birthday with an incredible sale! From June 19-22, Thursday to Sunday, enjoy 17% off store-wide and massive 50-75% discounts on our clearance section. Whether you shop in-store or online at ShopCharmBoutique.com, don't miss out on these amazing deals. Thank you for 17 fabulous years of style and support! 🛍️🎂 #BirthdaySale #ShopCharm #FashionDeals

Charm Boutique wishes everyone a Happy Memorial Day! As we take this time to honor and remember, please note we will be closed on Monday, May 26th. Exciting news—our new summer hours have arrived! Visit us Monday to Saturday from 10:00 AM to 6:00 PM, and Sunday from 12:00 PM to 5:00 PM. Hope to see you soon for all your summer fashion needs! 👗☀️ #MemorialDay #SummerHours #ShopLocal

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