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Charm Boutique

"Shop Charm"

About Us

Charm Boutique has been the premier woman's clothing boutique in Gulf Shores, AL, since 2008. From dresses & tops to jewelry & handbags, Charm Boutique offers a wide variety of clothing and accessories. We took forward to providing customers in south Alabama and northwest Florida with an elevated shopping experience. Our inventory changes seasonally to keep up with current trends and styles. Stop by Charm Boutique for all your fashion needs!

Areas Served

Escambia County, AL | Baldwin County, AL | Conecuh County, AL | Mobile County, AL | Clarke County, AL | Monroe County, AL | Washington County, FL | Escambia County, FL | Okaloosa County, FL | Santa Rosa County, FL | Jackson County, MS

Our Professional Associations

What We Offer

Our Specialties include:

Our Services include:

Our Brands include:

Our Products include:


On 4/12/2024 sub crab had this to say:
My older sister worked here and then store is always super clean and they are always friendly and kind and caring

On 3/9/2024 Rachel O. had this to say:
I love Charm, I have been shopping here for years. Jana always has the best clothes, great quality and prices. Jana is such a sweet person and has great employees. it's always a joy to shop at Charm. Rachel Osborn

On 5/19/2023 Tyler Finkelstein had this to say:
Beautiful store! Haleigh was very kind and was so helpful! Highly recommend!

On 4/27/2023 Robin VanSickler had this to say:
Shopping at Charm is a must! It’s my one and only! It’s our go to place for every holiday. Birthday gifts, Christmas, or just wanting to feel cute! Testimonial written by Robin VanSickler on this site.

On 4/6/2023 Madison Engle had this to say:
Such a cute boutique! They have the best selection of clothes, and the sweetest staff! Not to mention you can’t beat the prices! Haleigh helped me with anything I needed. Will definitely be back!

Contact Us

Charm Boutique
1545 Gulf Shores Parkway Gulf Shores, AL 36542
Phone: (251) 948-3500

Located on Hwy 59 and Fort Morgan Rd, next to Rouses Grocery Store

Where To Find Us

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Payment Types Accepted

Personal Checks, Discover, American Express, Debit Cards, Cash, MasterCard, Visa, PayPal, Apple Pay, Android Pay

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 6:00 PM
Tuesday: 10:00 AM - 6:00 PM
Wednesday: 10:00 AM - 6:00 PM
Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 6:00 PM
Saturday: 10:00 AM - 6:00 PM
Sunday: Open 12PM-5PM during Summer


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